Curiosity · Obsession · Wonder

Four things I keep coming back to.

Each one with a pull quote, the quick version, and the longer story if you want it. Mostly engineering, mostly products, occasionally a tangent into Formula One.

01 · Product & Strategy

COLLAB

Building better products, more often.

Many ideas enter. One lands. The work is increasing the hit rate.

Most products fail not because the idea was bad but because the loop between idea, distribution, and feedback was slow. I think a lot about how to tighten that loop.

The longer story →

I'm interested in how teams discover what to build, how they sequence what they build, and how they know whether what shipped actually mattered. The teams I admire have unusually fast loops: short between user signal and product decision, short between deployed code and real-world consequence. Most of the work is upstream of code.

Product StrategyDistributionDiscoveryProblem FramingFeedback LoopsGo-to-Market

02 · Technology & Systems

WEB3

Web3 & decentralisation.

Permissionless mesh > centralised gateway/bank.

I'm drawn to systems that route around incumbents. Not as ideology, but as engineering: the design space opens up when nobody owns the rails.

The longer story →

I worked on Immutable during the IMX launch and on restaking and rollup tooling at Nethermind. The interesting thing about web3 isn't the trading; it's the slow, unglamorous work of making infrastructure that's both honest and usable. Programmable money is a feature, not the point. The point is that the cost of trying things drops by an order of magnitude when you don't need permission to start.

DecentralisationOpen InfrastructureProgrammable MoneyOwnershipPermissionless Systems

03 · Craft & Interaction

MOTION

Animations & interaction design.

Same change · different personality.

A spring with the wrong damping makes the whole product feel cheap. Get the motion right and the same screen feels like it was made by people who care.

The longer story →

Interaction design is where the abstract decisions of product strategy collide with the texture a user actually feels. I obsess over the specifics: spring physics, view transitions, the microsecond a button waits before responding. None of it is decoration. It's the difference between a product that feels alive and one that feels like a form.

Interaction DesignMotion DesignSpring PhysicsMicro-interactionsView Transitions

04 · Engineering at Scale

BUILD

The art of building things.

20,000 components per car. 798kg. Doing exactly what it was designed to do.

I'll happily spend a Saturday watching teardowns of consumer tech, civil-engineering documentaries, F1 paddock politics, and aerospace explainers. Same fascination, different domain.

The longer story →

What unites them is the question 'how does this actually work, and how did anyone build the thing that builds it?' A modern F1 car is a 798kg argument about what a team can coordinate around for a single year. A skyscraper is a slow, careful argument about steel and committee. A consumer chip is an argument compressed into silicon. I find these arguments more interesting than fiction.

Consumer TechCivil EngineeringAerospaceMaterials ScienceSystems ThinkingFormula One

Want to talk about any of this?

Always happy to swap ideas.

Engineering, tech, web3, or how teams work. I'm in.

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